Addicted to Miloš Zeman
SPOZ targets young voters with its latest billboards.
Milos Zeman’s supporters have launched a new billboard campaign this week aimed at first-time voters in an attempt to exploit a surge in support for SPOZ after news that the president’s daughter attended an orgy went viral.
The billboards are modeled on Marlboro’s ‘Don’t Be A Maybe’ campaign, banned in Germany five days ago for targeting adolescents (see here). SPOZ is apparently hoping to piggy-back on the popularity of the Marlboro campaign. And with elections only ten days away, the party is keen to distract voters from recent outbreaks of very public bickering among its leaders.
The new billboards, though inspired by the Marlboro advertisements, use images of Zeman instead of attractive young models. One of the SPOZ billboards shows Zeman kissing an unidentified middle-aged man under an umbrella next to the caption: “Maybe never fell in love”. The Marlboro version shows an uninhibited young couple in black leather having sex against a wall.
In another SPOZ billboard, Zeman looks down his nose at you through a cloud of his own cigarette smoke next to the caption: "Maybe will never be his own boss." The Marlboro version shows a young woman in grunge jeans and black leather boots pouting like she knows exactly what she wants from you and how to get it.
A third billboard featuring a young woman that looks like the president's daughter was considered too hot and dropped. It showed the woman dancing in a black and white outfit with the caption: "Maybe never appeared in a porn flick."
SPOZ party spokeswoman, Filipa Morisova, said that the release of the billboards this week was not connected to the president’s visit to Kutna Hora on Wednesday. The city is home to the country’s largest cigarette factory. President Zeman is a well-known supporter of the tobacco industry, arguing that “smoking makes good economic sense.”
Philip Morris refused to comment, saying only that its corporate affairs team had been working 24/7 to undo the public relations mess caused by what it called the president’s ‘unhelpful public support’.
Milos Zeman’s supporters have launched a new billboard campaign this week aimed at first-time voters in an attempt to exploit a surge in support for SPOZ after news that the president’s daughter attended an orgy went viral.
The billboards are modeled on Marlboro’s ‘Don’t Be A Maybe’ campaign, banned in Germany five days ago for targeting adolescents (see here). SPOZ is apparently hoping to piggy-back on the popularity of the Marlboro campaign. And with elections only ten days away, the party is keen to distract voters from recent outbreaks of very public bickering among its leaders.
The new billboards, though inspired by the Marlboro advertisements, use images of Zeman instead of attractive young models. One of the SPOZ billboards shows Zeman kissing an unidentified middle-aged man under an umbrella next to the caption: “Maybe never fell in love”. The Marlboro version shows an uninhibited young couple in black leather having sex against a wall.
In another SPOZ billboard, Zeman looks down his nose at you through a cloud of his own cigarette smoke next to the caption: "Maybe will never be his own boss." The Marlboro version shows a young woman in grunge jeans and black leather boots pouting like she knows exactly what she wants from you and how to get it.
A third billboard featuring a young woman that looks like the president's daughter was considered too hot and dropped. It showed the woman dancing in a black and white outfit with the caption: "Maybe never appeared in a porn flick."
SPOZ party spokeswoman, Filipa Morisova, said that the release of the billboards this week was not connected to the president’s visit to Kutna Hora on Wednesday. The city is home to the country’s largest cigarette factory. President Zeman is a well-known supporter of the tobacco industry, arguing that “smoking makes good economic sense.”
Philip Morris refused to comment, saying only that its corporate affairs team had been working 24/7 to undo the public relations mess caused by what it called the president’s ‘unhelpful public support’.
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